Ludlow

First, we must look at Ludlow itself which exudes a quintessential charm that draws visitors with its medieval roots, winding cobbled streets, and a distinctly relaxed pace. Nestled in the Shropshire countryside, this market town is dominated by its impressive castle, which dates back to the 11th century. The castle, set against a backdrop of rolling hills, offers panoramic views and a glimpse into the town’s storied past. Ludlow was described by Sir John Betjeman as "the loveliest town in England” and by Country Life as "the most vibrant small town in the Country"

The town center is brimming with well-preserved historic buildings, including half-timbered Tudor houses and Georgian façades. Ludlow’s reputation as a food haven is another major appeal, with independent shops, artisanal bakeries, and the famous Ludlow Food Festival showcasing local produce and talent. Markets are held regularly, where you can find everything from fresh produce to handmade crafts, giving the town a vibrant, community-centered feel.

Ludlow also has a wealth of scenic walks, from riverside paths along the River Teme to more challenging hikes in the Shropshire Hills, a designated Area of Outstanding Natural Beauty. For anyone seeking a blend of history, nature, and exceptional food, Ludlow offers an authentic English countryside experience.

Ludlow has its own tourism website that is very well worth visiting. Click here to visit.

Discover the Lovely Towns and Villages of the Welsh Marches

Using Ludlow as a base, here are some destinations that we believe are well worth visiting. Many are just a short trip away, though we have included some places that do make excellent day trips.

The Black and White Village Trail

The Black and White Village Trail is a scenic driving and walking route in Herefordshire, part of the Welsh Marches region. It leads visitors through charming villages known for their distinctive black-and-white timber-framed buildings dating back to the 15th and 16th centuries. These historic structures feature striking black wooden beams set against whitewashed walls, creating a unique and picturesque architectural style.

Beginning near Leominster, the trail covers about 40 miles and includes delightful villages like Weobley, Pembridge, Eardisland, and Kingsland. Each village has its own character, with landmarks such as old market halls, medieval churches, and quaint village greens, all set amid Herefordshire’s scenic rolling hills and orchards.

Along the Black and White Village Trail, visitors can enjoy walking tours, local cafes, antique shops, and traditional pubs, immersing themselves in a quintessentially English experience. It’s an ideal day trip for those interested in history, photography, and experiencing a rural side of England that feels as though it has stepped out of the past.

More information on the trail can be found on the excellent Visit Herefordshire website

Hereford

Hereford is about a 23-mile journey from Ludlow, typically taking 40-50 minutes by car. The route follows the scenic A49 road southward through the countryside, offering pleasant views of the Welsh Marches region. Alternatively, there’s a direct train route between Ludlow and Hereford, taking about 20 minutes. Hereford is an ancient cathedral city and county town of rural Herefordshire (population 55,000). The dramatic must-see is 12th-century Hereford Cathedral. Apart from its wonderful Cathedral Green, Norman arches, and clerestory, the cathedral is home to famed 14th-century Mappa Mundi—“Map of the World,” as it was perceived then—and the largest medieval chained library in Europe.

Check out as well Hereford’s great pedestrianized shopping precinct, colorful covered market, and the black-and-white Old House, now a museum to Hereford’s life in the 1600s.

Knighton

Knighton is a small town on the English-Welsh border, known for its rich history and scenic setting in the heart of the Welsh Marches. It’s famous for being on Offa's Dyke, an ancient earthwork marking the historic boundary between England and Wales. The Offa's Dyke Centre in Knighton provides insights into the dyke's history and offers guidance for hikers and walkers looking to explore the Offa's Dyke Path, a long-distance walking trail with breathtaking views of the countryside.

Knighton also has charming, narrow streets with local shops, cafes, and traditional pubs, giving it a friendly and authentic feel. Visitors can enjoy the blend of English and Welsh cultures, the peaceful landscapes, and the town’s unique position along a route rich in historical significance.

There is a similarly named town, that of Kington, and the distance between the two towns is just 13 miles. The route primarily passes through the very scenic countryside of Herefordshire and Powys, with views of the Welsh border area. The drive offers a tranquil rural experience, and both towns are surrounded by beautiful landscapes, making the journey an enjoyable one for visitors. Kington is known as the "Gateway to the Welsh Borders."

Church Stretton

Church Stretton, often called "Little Switzerland" due to its beautiful landscape, is a charming market town in Shropshire, England. Nestled in the Shropshire Hills Area of Outstanding Natural Beauty, it’s a top destination for visitors interested in walking, hiking, and scenic views. The nearby Long Mynd and Carding Mill Valley offer extensive trails with dramatic views, popular among both locals and visitors. Church Stretton also has a range of independent shops, traditional pubs, and historical sites, making it a quaint but lively town to explore. It’s a great spot for anyone looking to experience the natural beauty and tranquility of rural England.

Shrewsbury

The county town of Shropshire (population 72,000), Shrewsbury’s largely intact medieval street plan has preserved an astonishing range of England’s architectural history, with more than 650 listed buildings. Visit once powerful and still majestic Shrewsbury Abbey (proud of its association with Brother Cadfael), St. Chad’s Church, and Quarry Park beside the River Severn, the Shropshire Regimental Museum at Shrewsbury Castle, or the birthplace of Charles Darwin. Shrewsbury is a great town for shopping, too. Lodgings abound, but for a real old-town Shrewsbury experience, plan a stay at the historic Lion Hotel or the Prince Rupert.

Hay-on-Wye

Visiting Hay-on-Wye is a treat for book lovers and anyone drawn to charming, unique towns. Known as the "Town of Books," Hay-on-Wye has a remarkable number of independent bookstores, from cozy shops crammed with rare finds to specialty stores focusing on topics like history, poetry, or children’s books. Every spring, it hosts the renowned Hay Festival, a literary event attracting authors, thinkers, and readers from around the world.

Beyond books, Hay-on-Wye sits on the edge of the stunning Brecon Beacons National Park, providing opportunities for hiking, canoeing on the River Wye, and scenic walks. The town itself features quaint streets, lovely cafes, and antique shops, offering a peaceful and creative escape for visitors looking to immerse themselves in literature, nature, and small-town charm.

Ironbridge Gorge

The birthplace of the Industrial Revolution, this World Heritage site contains 10 museums, including Blists Hill Victorian Town and, yes, the world’s first iron bridge. Or visit Wroxeter Roman City, once Viroconium, and the third-largest town in Roman Britain. Or the pretty Shropshire town of Much Wenlock and the superbly manicured ruins of romantic Wenlock Priory.

Llangollen

The town is the site of the famous annual Llangollen International Musical Eisteddfod, the iconic annual festival of culture, music and dance. Besides the pretty town center replete with shops, sundry cafes and pubs, take a narrow-boat ride on the Llangollen Canal, or a steam train excursion through the Dee Valley on the Llangollen Railroad. The canal's passage across the Pontcysyllte Aqueduct is a must see. The viaduct is an iconic and impressive structure and is a UNESCO World Heritage Site and one of the most remarkable feats of engineering from the early 19th century..

Just a mile or so up the valley, visit the dramatic ruins of Valle Crucis Abbey (painted several times by J. M. W. Turner) and the 8th-century Pillar of Eliseg. Perhaps pay a visit to unusual Plas Newydd, home to the renowned Ladies of Llangollen.

Wrexham

An American might visit Wrexham due to the recent surge of international interest in Wrexham AFC, a Welsh football club that gained popularity after being purchased by actors Ryan Reynolds and Rob McElhenney. Their involvement, combined with the success of the documentary series Welcome to Wrexham, has drawn attention to both the team and the town, showcasing Wrexham's local culture, passionate fan base, and historic charm. Fans of the series and soccer enthusiasts alike may visit to experience a match, tour the Racecourse Ground (now renamed the SToK Cold Brew Coffee Stadium), or enjoy a pint in the Turf pub. Wrexham may be best known by Americans for its football team but for those interested in more than just sport, Wrexham offers the Industrial Heritage Trail. This self-guided tour takes visitors to key historical sites related to Wrexham’s past in coal, iron, and textiles, offering a fascinating glimpse into the region's economic development.

Much Wenlock

Much Wenlock is a charming historic town offering visitors a delightful mix of medieval architecture, scenic landscapes, and rich history. Often associated with the origins of the modern Olympic Games, it is a destination with plenty to explore for history enthusiasts, nature lovers, and those seeking a peaceful escape. You can visit Wenlock Priory, beautiful ruins that date back to the 12th century and the Museum and Visitor Centre that explores the town's fascinating history, including its connection to the modern Olympics. Dr. William Penny Brookes, a local physician, helped inspire the revival of the Olympic Games.The High Street has many well-preserved timber-framed buildings, independent shops, and local cafés. The town has a charming, traditional English feel, perfect for wandering. Pop into the The George and Dragon for a pint or a classic British meal after exploring.

Cardiff

A further away but well worth the journey is Cardiff, the Capital of Wales, to experience its rich history, vibrant arts scene, and lively Welsh culture. Highlights include Cardiff Castle, a fascinating blend of Roman, medieval, and Victorian architecture, and the National Museum Cardiff, which houses impressive art and natural history collections. Cardiff Bay, once a bustling port, is now a vibrant area with restaurants, shops, and cultural attractions like the historic Pierhead Building and the modern Senedd (Welsh Parliament). The city also has a reputation as a filming location for popular shows like Doctor Who, making it appealing for TV and film fans. Cardiff’s blend of historic sites, modern attractions, and welcoming atmosphere offers visitors a unique insight into Welsh life.